As part of an Art 130 assignment, I developed a logo for a fictional company called Fossil Foods, with the tagline 'The extinct way of living.' To begin, I sketched a lot of thumbnails to explore a multitude of ideas. From these initial sketches, I narrowed down my options to three main directions that I thought worked the best.
The next crucial step was selecting the final design from the three options. After careful consideration, I eliminated the first idea due to its complexity, as it didn't align with the desired simplicity of a logo. Similarly, the second design, although interesting, did not effectively capture the essence of a health foods store and instead remined me of the gas station dinosaur.
For the final design I aimed to incorporate elements that tied back to the concept of Fossil Foods. I transformed the stegosaurus into a fossil, while retaining my favorite aspects of the previous designs, such as the green leaves and stubby proportions. This project is my personal favorite.
